Privacy policy

URGO SAS (hereinafter “Company” or “we”), a simplified joint stock company with a share capital of 81 029 246,72 € € having its registered office located 184 rue de Rivoli 75001 PARIS, registered in the Trade Register of PARIS under n° 479 273 872, offers the website (hereafter the “Site”).

This Privacy Policy applies only to your use of the Site.

1. What is a personal data?

Personal data means any information that can identify you directly or indirectly.

2. What personnal data do we processed?

Personal data we collect from users of the Site may be:
– Personal data that you provide (e.g. through a contact form): the type of personal data we may collect will be determined by the nature of the services you request.
– Personal data that we collect or generate automatically when you visit the Site by using Cookies, in particular to improve your experience and produce statistics: pages visited, dates and times of access, preferred content, operating system, type of browser used, etc.

3. Who is the data controller?

The data controller is the Company as defined above.

4. For what purposes do we process your personal data?

Your personal data may be collected for the following purposes:
– To produce statistical analyses, particularly of Site traffic
– To manage and improve the Site for optimal user browsing
– To manage and send emails or newsletters and commercial prospecting to users who gave their consent
– To manage, process and respond to users’ questions, requests and enquiries
– To conduct our business in compliance with the applicable legal and regulatory obligations

5. What are the legal bases for the processing of your personal data?

Legal basis to process user’s personal data are:
– your consent: in some cases (e.g. use of cookies ), we ask for your consent to collect and process your personal data.
– a legal obligation: we may need to process your personal data to comply with applicable laws/regulations (e.g. in the event of a report of an adverse reaction to one of our products).
– our legitimate interest: we may process your personal data based on our legitimate interests in communicating or managing our interactions with you regarding our products and services.

6. To whom are your personal data transmitted?

User’s personal data that we process will only be accessible by a limited list of recipients with a need to know in accordance with the purposes described in this policy or where required by law, including but not limited to:
– the departments and personnel of our Company and other legal entities of Urgo Group;
– our Company’s suppliers and service providers (in particular those managing and hosting the Site who may be called upon to access users’ personal data for purposes strictly necessary for their work;
– to the competent authorities in certain cases defined by the law.

7. How long will your personal data be kept?

The personal data collected is kept and used for a period of time in accordance with the legislation and/or standards in force.

Accordingly, the personal data collected is deleted upon the occurrence of one of the following events:
– the end of the retention period.
– exercise of the right of deletion by a user in accordance with the applicable regulations and the terms and conditions specified in the section ” What are your rights?” below.

8. How are your personal data protected?

Our Company applies the appropriate and commercially reasonable technical and organizational security measures to keep confidential and to protect the personal data processed, taking into consideration the state of art of technology and the cost of implementation.

However, we cannot guarantee that these measures will prevent all risks of disclosure of personal data and we shall not be held responsible for any lack of security, particularly in the event of fraudulent behavior by a third party or in the event that this lack of security is due to the user.

9. Where is your personal data transferred to?

Urgo Group, to which the Company belongs, is an international group, so we collect and transfer personal data on a global scale, which means that we may have to transfer your personal data outside your country.

When we transfer your personal data outside the European Union or the European Economic Area, we ensure that it is protected and transferred in compliance with applicable legal requirements.

However, with regard to the transfer of personal data collected by third party cookies, please refer to the section “Cookies” below.

10. What are your rights?

You have the right of information, access, rectification and deletion of your personal data. You also have the right to request the limitation of the processing of your personal data or to object to such processing or to request the portability of your personal data. These rights are exercised to the extent permitted by applicable laws and regulations.

These rights may be exercised by the User, without having to give a reason and at any time, by contacting by e-mail “” or by post to “Délégué à la Protection des Données, 15 Avenue d’Iéna, 75116 Paris-France”.

To manage your request efficiently, please:

– indicate the Urgo Group company or Company you are in contact with
– indicate which processing operation(s) is (are) concerned
– indicate the right(s) you wish to enforce

In order to respond to your request, we may ask you to provide proof of identity.

In the absence of a response from us or if the dispute persists, you may lodge a complaint with the competent data protection authority of your country (in France, with the CNIL:

For general information on Urgo’s data protection principles, please consult the Urgo Group’s General Policy for Personal Data protection (

11. How do we manage Cookies?

a. What is a Cookie?

A cookie is a small computer file, a marker, which is stored and read on your computer, mobile or tablet when you visit the Site.

In this policy, we refer to all the cookies placed and read on your device as “Cookies”.

b. What is the legal basis for the use of Cookies?

Necessary and/or functional Cookies: Your prior consent is not required to store or read these Cookies, either because they do not process any personal data, or because they are strictly necessary and/or functional to provide the service you request (e.g., to be able to browse the Site and enable the Site to be functional). Necessary and/or functional cookies cannot be disabled.

Non-necessary and/or non-functional Cookies: You must first give your explicit consent before the Company and its partners, if any, store or read Cookies other than those mentioned in the previous section. These Cookies do not affect the quality of the service you request, nor the basic functionality of the Site.

You can oppose and delete non-necessary and/or non-functional Cookies used by the Company and any of its partners, at any time, by deleting them from your devices, by managing your browser settings, or your

c. What Cookies do we use on the Site?

We use different types of Cookies, the purposes of which are described below:

Necessary Cookies stored and read without your consent


Cookie name

Type of Cookie






Stores the current language. This cookie is enabled by default on sites that use the Language filtering for AJAX operations feature.

1 day




Stores the current WordPress administration area language.

1 day




Stores the redirected language. This cookie is enabled for all site visitors if you use the Browser language redirect feature.

1 day




Tests if cookies are enabled. This cookie is enabled for all site visitors if you use the Browser language redirect feature.

1 day

Google Tag Manager



Allows to store the user’s consent status for statistical type cookies

12 months

Google Tag Manager



Allows to store the user’s consent status for opening the cookie consent banner

12 months

Non-necessary Cookies stored and read with your consent
Owner Cookie name Type of Cookie Purpose Lifetime
Matomo _pk_id Statistics Used to store your unique visit ID for Matomo 13 months
Matomo _pk_ses Statistics Used by Matomo to temporarily store data for the visit 30 minutes

What is a third-party cookie?

Site functions use services offered by third parties.

If you give your consent, these third parties will store Cookies which will enable you to view content hosted by these third parties directly on the Site or share our contents.

Via these Cookies, these third parties will collect and use your browsing data for their own purposes, in accordance with their confidentiality policy.

To exercise your rights over the data collected by third parties, or for any question concerning this processing, you can contact them directly.

Cookies tiers : MATOMO

We can be brought to use the MATOMO service to improve the functionalities, the performances and the contents of the Site.

The MATOMO services are hosted by the DSI (IT Department) of URGO, are hosted in France and respect the legislation in force concerning cookies.

d. How can you set your browsers and devices to limit the use of Cookies?

Most browsers accept cookies by default. To block these cookies or to ask your browser to inform you when a site attempts to install a cookie on your device, please refer to your browser’s help menu or to the following sites:

– Internet Explorer:
– Google Chrome:
– Mozilla Firefox:
– Microsoft Edge:
– Safari:
– Opera:
To change the privacy settings on your smartphone or tablet please refer to the following websites:
– Android system:
– Apple system:

Any setting change which you may make will be liable to modify your browsing on the Site and your conditions of access to certain services/functions requiring the use of Cookies. Where applicable, we decline all responsibility for any consequences due to the downgraded operation of the Site resulting from the fact that it is impossible for us to store or consult the Cookies necessary for their functioning which you have deleted or refused.

12. Social networks

The Company’s official Facebook and Instagram accounts may allow users to post their content. Users are informed that the content published on these social networks can be seen by any third party, and that users are required to be vigilant when uploading and publishing personal data on these sites or applications. The Company decline all responsibility for any damage caused by third parties resulting from the publication of their personal data by users.

13. Links to third party sites

The Site may provide links to sites, applications and services other than those of the Company which may be operated by third parties.
We are not responsible for the processing of personal data by these third-party sites. You should therefore refer to the privacy policies of these third-party sites for further information.

14. Use of the Site by minors

The Site is not directed to persons under the age of sixteen (16) and we do not knowingly collect personal data from such individuals. If you are under the relevant age of consent in your jurisdiction, you will need your parent’s or legal guardian’s permission to use the Site. Please consult with your parent or legal guardian before using the Site.

If you are providing us with Personal Data of individuals under the age of sixteen (16), you represent that you have the appropriate authority to do so, and that you can demonstrate such authority upon our request.

15. Law and jurisdiction

This Privacy Policy is governed by the laws of France. All disagreements shall be brought before the courts with jurisdiction of Paris, France.