KEY ACCOUNTABILITIIES
The job holder will support the delivery of the Company’s key business objectives through the delivery of their key accountabilities as follows:
- Drives short, medium and long-term strategy for a priority brand and maximizes sales turnover by setting clear direction for salesforce execution of that brand strategy
- Drives long-term vision of portfolio – including leading product launches, market access initiatives, selling and clinical initiatives
- Develops deep customer insights and translates them into effective brand positioning and promotional campaigns
- Understands the brand’s market potential, sources of growth and competitive landscape. Effectively positions the brand, sets the market share and sales turnover ambition and annual objectives for the brand
- Develops effective marketing strategies and high impact promotional campaigns in collaboration with Global brand managers
- Demonstrates ability to segment a market, select optimal target audiences and position effectively for the target segment
- Continually evaluates and applies knowledge of the effectiveness (share impact/ROI) and efficiency of promotional tactics
- Collaborates closely with key stakeholders including account managers, regional sales managers, clinical specialists, market access team, commercial excellence team, market research, medical affairs, regulatory and innovation teams – on a local and global level
- Operational management responsibility for Associate Brand Manager.
This job description and person specification is provided as a guide to the main duties and responsibilities of the post. The post-holder is required to work flexibly and to undertake such other duties as may be reasonably required.
Qualifications and Experience
- Qualified to degree level in a relevant discipline or equivalent experience; coupled with demonstrable experience in business management or marketing
- Demonstrable experience of creating and implementing marketing strategy to achieve tangible financial results.
- Experience in product launches, preferably in the medical industry
- Significant brand marketing/management experience coupled with exceptional project management skills.
- Track record of leading projects to successful completion with tangible results.