Reporting to the Regional Brand Manager APAC, the Regional Marketing Associate is focused on brand management, digital marketing strategies and the implementation of these initiatives across the APAC region.
This role requires collaboration with local teams as well as the cross-functional teams to drive brand awareness and growth as well as planning and organising regional marketing events such as conferences and congresses.
About the Role
- Support the implementation of a digital transformation strategy and marketing campaigns in tune with market trends and consumer behaviour, in partnership with internal and external teams;
- Support the creation of social assets, the adoption and management of digital tools for enhancing internal training and optimizing website launches to boost brand presence.
- Contribute to SEO initiatives through keyword research, content optimization and maintain website content to ensure a seamless user experience that accurately conveys the brand’s messaging.
- Conduct in-depth market analysis to discern consumer trends, preferences, and competitor behaviour to enhance brand’s strategy.
- Monitor and report on key performance indicators for brand’s health, including market share, customer’s perception and providing actionable insights.
- Collaborate with local teams to create and rollout regional marketing materials and toolkits.
- Assist in coordinating, planning and execute regional events and webinars across the APAC region to enhance brand engagement and outreach to target audience.