{"id":6208,"date":"2026-01-16T16:49:59","date_gmt":"2026-01-16T15:49:59","guid":{"rendered":"https:\/\/urgo-group.fr\/juva-sante-acquires-the-ricqles-brand-and-strengthens-its-leadership-in-the-oral-health-market\/"},"modified":"2026-01-16T16:49:59","modified_gmt":"2026-01-16T15:49:59","slug":"juva-sante-acquires-the-ricqles-brand-and-strengthens-its-leadership-in-the-oral-health-market","status":"publish","type":"post","link":"https:\/\/urgo-group.fr\/en\/juva-sante-acquires-the-ricqles-brand-and-strengthens-its-leadership-in-the-oral-health-market\/","title":{"rendered":"Juva Sant\u00e9 acquires the Ricql\u00e8s brand and strengthens its leadership in the oral health market"},"content":{"rendered":"

Laboratoires Juva Sant\u00e9, a subsidiary of the Urgo Group and a major player in consumer healthcare (Juvamine, Mercurochrome), announces the definitive acquisition of the Ricql\u00e8s brand from the Haribo Group in Europe and other territories*. After successfully operating under license in France since 2020 in mass retail, Juva Sant\u00e9, now the owner of the heritage brand in these territories, aims to make it its third pillar of growth, alongside Juvamine and Mercurochrome.<\/strong><\/p>\n

Natural integration for ambitious goals<\/h3>\n

This acquisition marks a decisive step in Laboratoires Juva Sant\u00e9’s development strategy. By adding Ricql\u00e8s to its portfolio of assets, the company confirms its desire to leverage well-known brands to democratize access to healthcare solutions.<\/p>\n

Ricql\u00e8s, an iconic brand founded in 1838 and famous for its mint liqueur, has successfully undergone a strategic shift under Juva Sant\u00e9’s leadership towards the promising oral health segment (oral care accessories and products).<\/p>\n

Exceptional results that validate the strategy<\/h3>\n

The acquisition comes at a time when the brand is posting record performances following the launch of a new range of oral care products and increased advertising investments over the past two years. In a mass retail market for oral care accessories worth nearly \u20ac25 million, Ricql\u00e8s has now established itself as a key player with a 30% market share and growth of +37%**.<\/p>\n

Briac Le Lous, President of Family Medication Activities at the Urgo Group and President of Juva Sant\u00e9, states:<\/strong> \u00ab The acquisition of Ricql\u00e8s is a strategic move. In just a few years, we have demonstrated our ability to transform a heritage brand into a leader in oral care products. By becoming the owner of the brand, we will accelerate this development and raise Ricql\u00e8s to the same level of excellence and recognition as Juvamine and Mercurochrome. This marks the beginning of a new chapter in making Ricql\u00e8s a lasting pillar of our healthcare offering.<\/em><\/p>\n

Preserving France’s industrial base<\/h3>\n

In keeping with the Urgo group’s DNA, this operation ensures that local expertise is maintained. Ricql\u00e8s mint alcohol, a long-standing product, continues to be manufactured at Haribo Ricql\u00e8s Zan, as do the ranges of mouth sprays and mouth ulcer treatments, thus benefiting from the industrial and logistical expertise of Juva Sant\u00e9 and its partners in France.<\/p>\n

ABOUT LABORATOIRES JUVA SANT\u00c9<\/h5>\n

For 38 years, Laboratoires Juva Sant\u00e9, a subsidiary of the French family-owned Urgo Group, has been democratizing access to healthcare solutions in mass retail. A leader in the parapharmacy and dietary supplement market with iconic brands such as Juvamine and Mercurochrome, the company controls its entire value chain, from production (at its site in eastern France) to logistics (in Burgundy), enabling it to offer innovative products at the best value for money. For more information, visit: www.juva.com<\/a><\/p>\n

ABOUT RICQL\u00c8S<\/h5>\n

Founded in 1838, Ricql\u00e8s is a heritage French brand famous for its mint liqueur and its signature slogan, \u201cstrong mint that comforts.\u201d Historically owned by Haribo and operated under a health license since 2008, the brand is now a benchmark for oral health in supermarkets. It offers a complete range combining tradition (mint alcohol) and modern innovations (interdental accessories, sprays), distributed by Laboratoires Juva Sant\u00e9.<\/p>\n

* Outside Asia, North America, Oceania, and the Middle East, where Haribo continues to operate with its partners.<\/em><\/p>\n

** Source: Nielsen, rolling annual total as of 11\/2025<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Laboratoires Juva Sant\u00e9, a subsidiary of the Urgo Group and a major player in consumer healthcare (Juvamine, Mercurochrome), announces the definitive acquisition of the Ricql\u00e8s brand from the Haribo Group in Europe and other territories*. After successfully operating under license in France since 2020 in mass retail, Juva Sant\u00e9, now the owner of the heritage […]<\/p>\n","protected":false},"author":13,"featured_media":6207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[606,608,611,607,604,610,609,605],"class_list":["post-6208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-acquisition","tag-food-supplement","tag-france","tag-growth","tag-juva","tag-leadership","tag-pharmaceutical-laboratory","tag-ricqles"],"yoast_head":"\nJuva Sant\u00e9 acquires the Ricql\u00e8s brand and strengthens its leadership in the oral health market - Urgo Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/urgo-group.fr\/en\/juva-sante-acquires-the-ricqles-brand-and-strengthens-its-leadership-in-the-oral-health-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Juva Sant\u00e9 acquires the Ricql\u00e8s brand and strengthens its leadership in the oral health market - Urgo Group\" \/>\n<meta property=\"og:description\" content=\"Laboratoires Juva Sant\u00e9, a subsidiary of the Urgo Group and a major player in consumer healthcare (Juvamine, Mercurochrome), announces the definitive acquisition of the Ricql\u00e8s brand from the Haribo Group in Europe and other territories*. 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